How Facebook Groups Can Work For… and Against You

I have been invited to a couple of private Facebook groups based on my experience and skills. I was under the impression that one was for blowing off steam (a correct assumption) with others who could empathize with certain situations. The other was for developing marketing strategies… or so I thought.

A friend developed this strategy group, and her idea is sound. She wants people with experience in a specific niche to discuss and share and help each other with marketing ideas, strategies, and foster healthy discussions. I have found, however, this is not what is happening in the group.

Yesterday, I found myself defending copywriters in general because I was told that a copywriter cannot possibly write knowledgeably about someone or a business without personally – physically – experiencing that person or business. That a copywriter cannot find the right tone or capture the nuances. That person was, of course, selling his own services as a motivational speaker who believes every business owner should write their own copy.

Here’s the thing. Some business owners are great at what they do, but cannot put it into words. Or they put it into words so complicated that no potential or current client is going to read it. Even worse, many of them have no clue what content to include.

I felt it necessary to point out my position. I was insulted that this person insinuated that I only “chat” with a client before creating website content. He has no more idea of my process than I have of his. I posted about collaboration; he countered with patronizing put-downs.

After finding this person to be simply motivated by love of argument and self-promotion as well as being “liked” by people who should know the value of a good copywriting collaboration, I quit the group. I had been recruited to assist people, not defend myself or my profession. I calmly let the group admin know that I simply did not feel my presence in the group was going to be mutually beneficial. I wish her luck and hope her group finds its footing and moves forward to more productive conversations.

What groups do you belong to? Are they serving a purpose or are they a source of stress or aggravation? If you are in a group that has the same 10 people posting (out of 500) all the time, are you benefiting from that association? I can’t answer these for you, but I suggest that, if you belong to a group that is business related, you evaluate your position and the value of the group to you and your business. Personally, I’m doing some spring cleaning.

Client Service – What the CLIENT Wants

There are times during a project that I will have recommendations for a client. I have quite a bit of experience, and I try to offer guidance when and where I can. Sometimes, the client will listen and consider and reject that advice. Taking no offense and producing what the client wants, as long as it is professional and will do no harm, is good client service.

I once had a client who wanted very specific things on his home page. The client became increasingly frustrated with suggestions and requests for additions of things to his site. He wanted what he wanted. He understood what he was giving up by not taking the advice of the team I was working with. We produced what he wanted, exactly as he asked and he was satisfied with the outcome.

Do not try to put every client into a mold. A press release does not always have to have the same elements. Neither do homepages, biographies, or articles. The client has to be the guide. If they are open to suggestion, great. If not, and they have been informed of why the suggestion was offered and they still decline, it is their decision.

A professional will do their best to meet CLIENT needs, not fulfill their own vision.

WYSIWYG

I’ve been asked about fees, and my fee is totally dependent on several variables. If I am hired hourly, generally my hourly rate is $35. A discount may be offered for ongoing jobs or established, regular clients.

Flat-fee jobs depend on whether research is needed, images are required, and the length or amount of content needed. I will provide a personalized, individual quote for these jobs.

WYSIWYG. I offer very reasonable prices for high quality services. Yes, you could go to a website and take the lowest offer, but you get what you pay for. I have done countless jobs that require me to fix the content provided by “writers”. The Chicago Manual of Style is my favorite book and I will provide you with grammatically correct content that suits your needs.

What you see is what you get. A writer on the verge… of completing your project. Contact me via this site or at wotverge@gmail.com with “Quote Requested from WotV” in the subject line.